IT菜鸟魔都育成计划(六):Apple Store Pudong

今天是 Apple Store 上海浦东店开张大吉的日子。感谢领导准假(项目 timing 紧,其他同事都在加班赶工),偷得浮生一日闲,得以亲往朝拜。

整个上午都在通过 Follow5 同步直播现场见闻,但似乎在场外时发推较多。实际入场后光顾着体验产品了,加上地下室且覆盖的是联通的信号,真正有价值的一手消息不多,有关的新闻在门户网站都能找到。只说说花絮和周边。其他可以去微博Twitter 回看。

1、入场的体验营销做得不错,人为制造兴奋,用归属感俘获用户的心。颇似传销组织鼓动成员的场面,但苹果玩起得活力自然。(这里有一段网友录下的视频

2、场外排队时服务很贴心,提供遮阳伞、矿泉水(据说是可口可乐公司赞助的,它还为店铺开张送上了花篮)、中英文介绍手册。

3、店内几乎涵盖了苹果在国内发售的全系列产品线,从15000+的27寸台式机,到128元的屏幕保护贴(— —b)。只可惜没有 iPhone 4 和 iPad。

4、因为人多机器多,现场网络很杯具,连接速度慢。等了近一分钟,终于首次看到同步控在 Mac 下的页面展现效果,好在没什么移位。

5、供试用的 iPhone 3GS 每一部都实实在在插着联通卡。我给自己试打了一个,186开头。

6、排队时一哥们穿黑色进化论,撞衫,一问也是 VisualTee 买的。一女穿剪刀石头布蜥蜴史波克,遭我搭讪。店内一哥们穿砖块打G·F·W的Tee,会心一笑。最夸张的是 LiveSino@picturepan2穿了件 I’m a PC,砸场子的。

7、现场装修惊现漏水BUG一处,好在丝毫没有影响粉丝的热情。

8、前5000名均获得赠送Tee一件。红色,正面胸前有苹果 logo,但被戏称为 IRON MAN。背后“加州设计,为中国制造”,乍看之下颇有诚意,但经不起仔细推敲:这个“为”,究竟该念第四声,还是第二声?苹果的文案,一直都是很强的。

9、乔帮主始终未曾现身。

此前报名参与了街旁签到得徽章换 DaCode 活动。在正大广场三楼星巴克见到了街旁负责 marketing 的两位总监,拿 Tee 之后简单就国内 LBS 的发展进行了交流,并合照。这是一个充满活力和富于学习的团队。

巧遇 @McGeek 。此后这丫带我一阵乱转,忽悠我去浦西参加了个草根站长大会。我从去年参加江苏站长年会后,便对此类 1.0 站长扎堆控诉 Gov 并且设法圈投资的活动无甚兴趣。一样的那些脸,那些话题,那些建站程序,和那些雄心抱负。

玩 @McGeek 的 iPad 时,身后一名草根站长好奇询问这是什么有趣玩意儿,看着很给力啊。我俩当即决定,撤。

总的说来,今天的行程,从苹果店,到街旁网,再到草根站长大会,主题和参与度沿降序排列:3G->2.0->1.0。 走了很多路,坐了很多车,见了很多人,尝了很多鲜。也误了很多工。

170 thoughts on “IT菜鸟魔都育成计划(六):Apple Store Pudong”

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  42. 对嘛对嘛~这是爱月目前见到的跟苹果店有关的最好的报道了~哈哈~这才叫乐趣么~

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