增长黑客主题的英文书单推荐

前天的《增长日报》(growingly.in)提到著名的商业媒体——快公司(Fast Company)出了一本讲 Growth Hacking 的电子书《THE SMALL BUSINESS GUIDE TO GROWTH HACKING》,在 iTunes 和 Kindle Store 提供下载,就是下面这货:

屏幕快照 2015-10-10 PM 6.00.17

这本书只在美国区上架,国内没法下载。于是我拿美区账号下载完读过,算是为大家排雷了——不读也罢。里面基本上是最近三年 Fast Company 上提到有关 Growth Hacking 的文章合集,没啥干货,都是些理念性的东西,例如“对小公司而言增长解决一切问题”、“时刻警惕失败的信号”、“善用新科技改善你的营销”这样空泛的话题——恩,基本上就是我在《增长黑客》里尽量避免写的。

上面这本不提也罢。我在写《增长黑客》时倒是把美国亚马逊上相关资料都买了一遍,需要延伸阅读的话,这里是书单——

  • 《Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising》
  • 《Traction: A startup Guide to Getting Customers》
  • 《Growth Hacking – A How To Guide On Becoming A Growth Hacker》
  • 《Growth Hacking Techniques, Disruptive Technology – How 40 Companies Made It BIG》
  • 《Startup Growth Engine: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth》

屏幕快照 2015-10-10 PM 6.50.44

恩,都是美区,大部分是需要付费的。个人比较喜欢《Startup Grwoth Engine》和《Traction》这两本。如果你已经完整读完我的《增长黑客》,那上面那几本书也可以省了,真的。

后来还发现有本《5 Minute Business – Growth Hacking Secrets Revealed》,我还没读过,有朋友已经吃过螃蟹的话给个评价呗?

仍然不满足的朋友,去关注 Medium、湾区日报和增长日报吧。

4,577 thoughts on “增长黑客主题的英文书单推荐”

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